Graphic design is an industry that has thrived well, it is regarded as one of the most lucrative profession of the future.
If you have a flair for creativity and art, it won’t be a bad idea to explore your potential as a graphic designer. Graphic design is important in the advertisement, marketing, and selling of products. So, graphic designers often work closely, with people in industries like advertising and promotions, public relations, and marketing.
Graphic design is a visual problem-solving skill, your aim as a graphic designer is to create a design that is pleasing to the eye, and also gets the attention of the beholder. You should be able to create designs that represent the brand, and what it stands for.
Graphic designers are most times employed in companies that require specialized design services, publishing, advertising. There is also the option, to freelance as a graphic designer. If you’re looking to start up a career in graphic design, this article will help you answer the key questions, you have concerning this field.
Why You Should Consider Launching a Career as a Graphic Designer
The importance of graphic design is oftentimes underestimated. Graphic design significantly boosts a company’s identity and branding. You enjoy a lot of benefits when you consider a career path in graphics design. These benefits include:
The industry offers a lot of opportunities for those who have a knack for creativity because it is the need of every company presently and in the future. The demand for graphic designers has increased opening room for increase job opportunities. You can find employment in any company, as nearly all companies need to promote their brands.
Graphic design is a fast-growing industry, and there are a lot of career opportunities for a graphic designer. A graphic designer can decide to specialize in any of these areas;— web design, user experience design, presentation specialist, entry-level graphic design, user interface design, industrial design, typography, and more.
If you’re skilled in a variety of these areas, your skills will be in high demand, because of your versatility. You can also freelance for different companies, or you can choose to be self-employed, and create your own business, and explore your potentials.
Flexibility and Liberty of Imagination/Creativity
You get to express your creativity and art on a daily basis, as creativity is the essence of the job. You can experiment with the creative ideas, and concepts you come up with on a daily basis. Also, you can apply these concepts, in creating designs for yourself, friends, and family without having to hire someone else— but, be sure to set boundaries so they won’t take advantage of you.
Increased Earning Potential
A career path in graphic design will help you stand out with the right skills, as it is a thriving industry. It is also a great platform, to increase your earning potentials.
Graphic designers are expected to hold a bachelor’s degree in graphic design or a related field. People who are looking, to transit to the field may complete technical training in graphic design, so as to meet up with most of the hiring qualifications.
Most online programs include courses in studio art, principles of design, website design and applications, print production, basic art, and design courses, commercial graphics production and computerized design, color theory and design theory, 2D and 3D design, illustration, branding, and identity, typography, product packaging, book design, logos, desktop publishing, motion graphics and more.
Some of the software you will most likely be exposed to as a graphic designer include; Adobe Illustrator, Quark Xpress, Adobe InDesign, Adobe Photoshop, Adobe Pagemaker and more.
Key Skills a Graphic Designer Should Have
The skills a graphic designer should have include:
- Communication skills: Graphic designers must have adequate communication skills, as it will be necessary to communicate with clients. It will also ensure that the designs convey, the information the client wants, to convert to the target audience effectively and accurately.
- Technology skills: As graphic designers use specialized graphic design software, to prepare designs.
- Creativity: Creativity is the foundation, on which a career path in graphic design is built. Graphic designers must be able to come up with new design concepts, that will help communicate the brand identity to its customers.
Other Key Skills Includes:
- Time management skills.
- Knowledge of trends.
- Marketing skills.
- Problem-solving skills.
- Artistic ability.
- Analytical skills.
How to Become a Graphic Designer
These tips will come in handy, to help you find success, and stand out as a graphic designer.
- Get Certified
You can go for technical training or take online courses, to help you acquire the skills required, to flourish without limit in this industry and field of work.
- Get the Necessary Tools
Get the necessary tools, that will help you meet up the needs of your clients. Tools like a computer/laptop, software, printer, internet, and a host of others.
- Master Design Applications
Graphic design and technology go hand-in-hand. The mastering of graphic design software, will help you think creatively and deliver on each project you take on. I recommend you start from the Industry’s standard tools; Adobe InDesign, Adobe Photoshop, and Adobe illustrator.
- Be Passionate
Creativity is the foundation, on which a career in graphic design is built. A shaky foundation— will result in an equally shaky career, as you require a lot of creativity to survive in this industry. You should be able to appreciate an excellent piece of design, be attentive to details and think like your target audience.
Passion births creativity and originality, and passion will help you avoid the stony path of formality and clients’ displeasure with your designs. Passion will also help you remain relevant in this industry, as passion will fuel the desire to help project a brand’s identity effectively.
- Collect References
If you have a passion for design, you should consider having a collection of designs and the artwork you love and recreating them. Analyzing, recreating, and making little changes to designs, will go a long way in making you a better designer, and improving your creativity.
- Build a Portfolio
Create your own personal portfolio of your various designs, either personal or professional designs. No one will give you a job as a graphic designer, unless you can really blow their minds away, with impressive samples of your work.
You can also build your portfolio, by doing actual design tasks, when you work with a real client. Take small graphic design gigs, then graduate to more lucrative ones.
- Market Your Skills
Build your online presence, and market your design skills like crazy. Promote your page and build your social media presence, as the exposure will help magnet the right clients for you.
How much do financial Analysts earn?
According to the Bureau of Labour Statistics (BLS, 2019), graphic designers earn a median annually salary of $52,110.
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